GOARCHVIZ
The two main ideas we interpreted in the project for the GOARCHVIZ architectural bureau are the principles of BAUHAUS and the origins of book printing. The fundamental idea behind the concept was born at the very first meeting with Olesya, the company’s founder and director. She began her professional career in Germany. The architectural and cultural code of the country influenced the young author and was later transformed into an authentic design that is clearly visible in the bureau’s projects.
For GOARCHVIZ, we created a corporate identity and developed a corporate website based on it. The meticulous design is based on a classic approach—a combination of a carefully calibrated grid and original accents that have flowed into the digital environment straight from the palettes of our creators.
objective
The logo grid is flawless. The shapes that make up the letters literally duplicate each other. G, O, and C have the same base, while A and V are mirror images of each other. There are no contrasts, serifs, or hints of "playing with fonts." It is an exceptionally clean design statement. The name itself seems to have been created to appear before the public in an image inspired by the BAUHAUS school.
Flawless typography has a secret that catches the eye. These are ink traps. The technique is used in book printing: gaps are intentionally left in the corners of the cliché, which are naturally filled with excess ink. This ensures that even the smallest font size appears neat. This small but striking detail links the logo to both an intellectual approach to design and the first printing press, invented by German printer Johann Gutenberg.
logo
An architect’s main tool is their thoughts, splashed onto paper in the form of sketches and drawings. We have based our palette on this allegory and freely use all shades of a simple pencil. Gray is beautiful in its ability to reveal form and focus attention on the essence. As designers, we see a special charm in this.
Juicy fuchsia brings chaos to the measured technical order. When we first met Olesya, she sent us a photo of her luxurious pink velvet shoes with large bows, commenting: "We are calm, stylish people. But sometimes we are like this." Then there were paintings and accessories from the office. And we realized that the accent color had been decided long before we met her — the important thing was to find that perfect shade.
color palette
Every GOARCHVIZ project has a special object or key idea around which the interior concept is built. Or, otherwise, something that goes beyond the boundaries invariably appears in a calm and balanced space. This phenomenon reveals the creative essence of the authors. We set ourselves the task of embodying its image. To reflect, create, reveal. That’s how the smudge appeared.
For one of the concepts, we literally poured ink in the shape of the letter G, and for another, we created an impression using the linocut technique. Then we experimented with three-dimensional shapes using acrylic paints and a palette knife. As a result, the corporate style was filled with dynamic, unique shapes and gained a soul.
trademark
The general principles of corporate identity design involve minimalist design, where every element is deliberate and has its place. Grids, proportions, and spacing are important. In corporate media, the layout is evident—just as graph paper provides the basis for a drawing.
Creative play unfolds with the help of the brand logo. The blot can be a separate element or used as a frame for interior photographs. It can be scaled, moved around the format, and serves as inspiration for design experiments with furniture and decor.
corporate identity
The website for GOARCHVIZ studio is not just a business card, but an electronic corporate magazine. The portfolio with landmark projects and information about services comes first. However, it was important for Olesya to talk about her creative journey and be able to add short notes about the company’s life to the website. We took her wishes into consideration and were happy to implement the task in a minimalist, original design.
website
The website is built using autoscale technology. Fitch automatically adapts the design to different formats—the specified proportions are preserved on any screen. We designed the company page using horizontal scrolling in the form of a timeline. Built-in navigation by year allows you to move "through time." A dynamic preloader with logo animation was added for smooth transitions between pages. The site’s functionality includes a personal account for clients, where all documents and visualizations for the project are stored. We invite you to see these and other small and large design features for yourself.
TECHNICAL FEATURES
