The aroma of coffee is in the air. It’s cooked on the other side of the street — you haven’t seen the sign or the barista’s smile yet, but you can’t erase it from your memory. It’s more or less the same with naming. Your name may be heard in passing conversation. That sound, like the smell of coffee, stays in the mind. We’ll make it just as vivid.
And yes, over time you may change your business concept slightly or do a logo refresh. But the name will stay with you. Or it will be a completely different story.