forte
Publication date: May 2024
objective
Development of a brand identity for the interior design studio Forte interiors design. The main goal of the rebranding is to reflect the current positioning and create a basis for the further development of the company’s premium identity.
The founders of Forte, Maria and Yulia, are childhood friends who share the same birthday. We wanted to reflect this special fact in the branding, as well as the following features of the company:
— High-quality interior design
— Professional team
— Connection to culture and art
— Flexible approach to project development and implementation
The founders of Forte, Maria and Yulia, are childhood friends who share the same birthday. We wanted to reflect this special fact in the branding, as well as the following features of the company:
— High-quality interior design
— Professional team
— Connection to culture and art
— Flexible approach to project development and implementation
Development of three brand identity concepts with an emphasis on the company’s premium positioning and the personal characteristics of its founders. Creation of brand logos with the inclusion of the numbers 01.10. Development of a unique pattern.
The brand identity concept is based on the idea of a "silk scarf" that elegantly complements the restrained monochrome image. Additional graphic solutions that influence the brand identity:
— Elegant TIMELESS font design
— Development of a pastel palette with the inclusion of red
— Combining creativity with a serious approach to business
The brand identity concept is based on the idea of a "silk scarf" that elegantly complements the restrained monochrome image. Additional graphic solutions that influence the brand identity:
— Elegant TIMELESS font design
— Development of a pastel palette with the inclusion of red
— Combining creativity with a serious approach to business
solution
A modern interpretation of the classic Roman capital letter. The lines of the logo are smooth and elegant, as if carved by hand on noble stone. Soft serifs and light contrast emphasize the company’s status, where creative stylistic solutions are combined with professional experience.
logo
The monogram combines the numbers 01.10 to form a playful, balanced symbol. Its structure allows it to be inscribed in a square, but the units slightly disrupt the proportions, charismatically flirting with the viewer. The light, feminine character of the symbol, paired with the classic version of the logo, reflects the balance of the creative union of the company’s founders.
monogram
The pattern references the graphic techniques used by fashion houses. Variability in execution is achieved through detailed elaboration of each element—lines and their connections are designed to create typographic clichés.
One element of the brand identity is the use of handwritten fonts. This technique is a reference to the history of the brand’s development and a reminder of the first Forte Interiors logo, created by a master calligrapher. Combined with accent red, the handwritten lettering gives the concept an authorial touch and dynamic feel.
brand identity and graphics
A branded illustration was developed for the concept. The images contained in the graphics echo images from the lives of the brand’s founders: the arches of the building where the company’s office is located; the mountains where Maria and Julia love to spend time; architectural and interior elements; flowers and trees; two units. The checkerboard print adds contrast, dynamics, and an illusion effect. In the center of the composition is the logo, and above it are the first letters of the names of the founders of Forte Interiors, M and Y, graphically combined into a monogram.
author's illustration
