Taking a handwritten font as the basis for the logo was one of the main wishes of Arte Nova founder Olga Timoshenko. The author’s interior design is always about the artist, about his look and feeling, about his handwriting. By the way, the concept is already close to our client through the last logo. What was needed was a fresh look, a new interpretation and colour.
The project includes a long-awaited summer, contrasts of emotions written in ink by hand, a bright afternoon and inspiration to create.