сплюшкин
Development of branding for a children’s furniture factory that manufactures beds from laminated chipboard. A distinctive feature of the company is its own production facility with modern equipment that allows it to manufacture standard furniture in various modifications in large volumes. The factory occupies a position in the Comfort+ segment and provides a full cycle of product sales, from customer consultation to "happy feedback."
The creation of the corporate identity is based on the brand platform developed as part of the project. Splyushkin is like caring parents: a reliable father (production) and a caring mother (service). This family is just like any other family in the country — heroes who spin around in a thousand worries and raise their beloved children. They motivate and help you easily set up a child’s room — from your firstborn to your grown-up youngest. That’s how the slogan came about: children grow up with us!
The creation of the corporate identity is based on the brand platform developed as part of the project. Splyushkin is like caring parents: a reliable father (production) and a caring mother (service). This family is just like any other family in the country — heroes who spin around in a thousand worries and raise their beloved children. They motivate and help you easily set up a child’s room — from your firstborn to your grown-up youngest. That’s how the slogan came about: children grow up with us!
Development of a corporate identity design system for Splyushkin, taking into account planned production growth: expansion of the product range, opening of 50 stores and showrooms across the country. The new scale requires not only strengthening the emotional connection with the brand’s audience, but also a technically structured design system that meets the needs of the digital and retail sectors.
To create a corporate identity, a solution was developed that meets the brand’s objectives:
— Focus on parents and children from kindergarteners to teenagers: expressive colors, avoiding associations with kindergarten themes.
— Differentiation from competitors through a complex design system typical of major brands.
To create a corporate identity, a solution was developed that meets the brand’s objectives:
— Focus on parents and children from kindergarteners to teenagers: expressive colors, avoiding associations with kindergarten themes.
— Differentiation from competitors through a complex design system typical of major brands.
objective
solution
Children grow up, and so does our charismatic Harry. From a small, ruddy-cheeked boy, he grows into an energetic teenager who would be happy to skate away as far as possible, but still has to go and choose a bed with his parents. A whole range of emotions in one image — let’s wish him a happy childhood and his parents optimism and plenty of nerve cells until then.
Concept idea
A minimalist logo with rounded corners and soft lines. Smooth, yet confident and reliable. The font is closer to bold, but remains within the child-friendly theme. The letters П, Ш, and И create a graphic rhythm. In addition to the logo, a corporate font has been selected that maintains a visual connection with it. The abbreviated version of the logo features the letter С and a minimalist image of the corporate tree.
logo
The brand’s character is a tree, created using minimalist techniques. It represents the family tree, safety, and the joy of being a child. And it grows. And changes. To achieve this, we created a constructor of emotions and poses — assemble the characters yourself, it’s easy!
trademark
White. Lots of white—the best color for children’s furniture! And its freshest companion—green. All the magic lies in the proportions and purity of the visual narrative. This is complemented by rich natural shades that create contrast. For example, carrot orange — the color for tags, labels, and promotions — will become a special memorable element of the corporate style.
color palette
Marketers and designers are actively working to promote the factory on the market. We have structured all information about the brand and corporate identity in a brand book. With this document, in-house specialists can easily create new layouts and translate the company’s values.
Brandbook
