Branding for the fast food restaurant Pelican. Bright, juicy and fresh as a crunchy salad only from the hands of a chef. Here, the rhythms of the big city are embodied in the most remarkable values of millennials — eating fast, healthy and very tasty. Panasia and smoothies for lunch? Perfect choice!
The owners of a fast food restaurant approached us to develop their branding. The concept had to be completely thought and and enter the market with a new positioning. The target audience of the restaurant ranged from office workers in the neighbourhood to students and families with children. The establishment had to be stylish but friendly, bright but not kitschy. However, people should consider this price segment as average.