dear me
Being French is a state of mind. Delicate and independent, subtle and straightforward, sincere and incredibly luxurious. For yourself, for your feelings. This is precisely the character of the Dear Me lace lingerie brand. This is precisely what its new corporate style reflects.
The smooth, elongated lines of the letters are crowned with delicate serifs. Modern, slightly vintage — and at the same time TAMELESS. Correct, but with a touch of freedom and mischief in the author’s letter R. The descriptor is written in cursive — like a handwritten letter in which each of us sincerely confesses our love for ourselves.
In addition to the romantic logo, there is a symbol—a charming cupid. An angel bringing love. An image that is embodied in the name of the factory’s founder. The symbol and the font are united by the letter D and can be used together or as separate branding elements.
logo and trademark
The brand’s style is built on nuances and sensations. The touch of exquisite silk and lace, textured paper, ribbons. The aesthetics of French chic, pleasure, and a celebration of the senses.
A special emphasis in the corporate style is placed on the paintings of the great masters and the image of luxurious baguettes, made in embossing or original graphics. It is as if art and life are bound together in a subtle dance of shades of milky lace and passionate burgundy.
corporate identity
