Кейс по созданию брендинга — Uley Alley
ULEY ALLEY
Corporate identity for a premium-class suburban cottage complex concept — here, private designer chalets made of cedar and Kelo wood blend harmoniously into the spectacular mountain landscape, and resort guests can enjoy a wide range of extreme and relaxing leisure activities.
Our task was to combine Russian style and natural motifs, convey the idea of premium family leisure, and develop a corporate identity for the ideal place to live and relax in the heart of Siberia.
Our task was to combine Russian style and natural motifs, convey the idea of premium family leisure, and develop a corporate identity for the ideal place to live and relax in the heart of Siberia.
For the project, we developed a name that conveys the meaning of cozy family living spaces filled with warmth and care, and unity with nature while enjoying the mountain expanses.
The logo is inspired by the spectacular views of the Siberian expanses. The open geometry, elongated shape of the letters, and contrast of thin and thick lines of varying widths resemble the rhythm of the branches of noble taiga trees.
The northern deer, Uley Alley’s trademark, stands on a pedestal made from the font part of the logo, as if on a mountain peak. Its powerful energy, conveying closeness to nature, evokes log cabins, purification, and rebirth.
The northern deer, Uley Alley’s trademark, stands on a pedestal made from the font part of the logo, as if on a mountain peak. Its powerful energy, conveying closeness to nature, evokes log cabins, purification, and rebirth.
The signature pattern, like a warm blanket or a plaid fleece shirt, creates a direct association with a country retreat in a chalet, when it’s snowing outside and inside there’s a fireplace, red wine, and heartfelt conversations.
The construction of the village is planned on a turn-key basis — every detail will be thought out to the smallest detail. That is why it is so important that the brand graphics match the overall atmosphere and concept of the project and can be used harmoniously on any medium, be it a banner welcoming guests or a tag in a restaurant cloakroom.
The logo graphics evoke associations with a rich forest, where centuries-old fir trees surround fragile young growth.
The deer antlers are metaphorical — depicted in a semicircle, which is also associated with the soft taiga sun.
The deer antlers are metaphorical — depicted in a semicircle, which is also associated with the soft taiga sun.
Despite the depth of meaning embedded in the Uley Alley corporate identity, it remains easy to understand — the mood is clear at first glance.
Uley Alley is a place of power where the air smells of cedar and the natural landscapes erase the hustle and bustle of city life.
It is a place of rest for the body and spirit. A place where you feel genuine joy and freedom.
Uley Alley is a place of power where the air smells of cedar and the natural landscapes erase the hustle and bustle of city life.
It is a place of rest for the body and spirit. A place where you feel genuine joy and freedom.
