Publication date: May 2024
кардио ок
Development of a brand identity for a medical center specializing in cardiovascular risk management.
Cardio Ok is a new format of medical care. On the one hand, the clinic provides dynamic monitoring of patients who already have cardiovascular diseases. On the other hand, it focuses the attention of healthy people on the importance of cardiovascular disease prevention.
The brand identity is designed to convey the following characteristics of the center:
— Expertise of specialists
— Fundamental nature of the medical field
— Calmness and care
— Distance from the hospital atmosphere
— Premium direction
The concept of the "Кардио ок" brand identity lays the foundation for the development of branding for a network of monocliniques in other narrow specializations.
Cardio Ok is a new format of medical care. On the one hand, the clinic provides dynamic monitoring of patients who already have cardiovascular diseases. On the other hand, it focuses the attention of healthy people on the importance of cardiovascular disease prevention.
The brand identity is designed to convey the following characteristics of the center:
— Expertise of specialists
— Fundamental nature of the medical field
— Calmness and care
— Distance from the hospital atmosphere
— Premium direction
The concept of the "Кардио ок" brand identity lays the foundation for the development of branding for a network of monocliniques in other narrow specializations.
Development of a brand identity concept with an emphasis on the logo, which incorporates part of the name "Ok." The concept was developed with a greater emphasis on the medical field.
Development of brand graphic solutions that meet the technical specifications:
— development of a color palette of warm shades,
— creation of original illustrations,
— visualization of brand identity media with embossing.
Development of brand graphic solutions that meet the technical specifications:
— development of a color palette of warm shades,
— creation of original illustrations,
— visualization of brand identity media with embossing.
objective
solution
The font part of the logo is presented in sans serif. Smooth lines, strict grid layout — a perfect, well-balanced typographic classic. The purity of form speaks of adherence to rules — patients receive high-quality care based on the principles of evidence-based medicine.
logo
The "Ok" sign is made in a minimalist style and framed in an oval. The letter O contains an arc, which is a schematic image of a smile. This element is in line with the friendly name. Thanks to its restrained color palette and minimalist graphics, the logo conveys the expert and serious nature of the brand.
trademark
The brand pattern consists of lines that harmonize with the logo. Its friendly character does not become ironic thanks to its strict geometry. Brand icons have been developed to complement the pattern.
The smile from "Ok" becomes an independent graphic element that allows you to create a "multi-layered" design and cause pleasant emotions.
graphics
The clinic’s identity combines high-quality materials and sophisticated printing technologies. The brand graphics are complemented by high-quality photographs featuring people of different ages. They are united by happy emotions, freedom, and confidence. The photos of the medical staff also feature smiles — even if those smiles can only be sensed through their eyes.
The brand colors are pastel shades of blue and beige. They are soft and calm, creating the necessary balance between the medical field and the feeling of a pleasant morning walk on the seashore.
The brand colors are pastel shades of blue and beige. They are soft and calm, creating the necessary balance between the medical field and the feeling of a pleasant morning walk on the seashore.
brand identity
