Yes 2 Beauty

The owners of the Yes 2 beauty salon chain approached us for rebranding with a desire to change, develop, build their brand identity, and conquer the beauty industry in the business segment.

"We are not an ascetic brand, we are more trendy." Focusing on the customer’s wishes, we have created a dynamic, distinctive, yet refined and elegant corporate style.

The logo combines handwriting—a light, dynamic Yes and a calm printed 2 Beauty. The chosen font with sparse spacing refers to fashion magazines and premium brands in the beauty industry.

At the same time, the design remains restrained and compact. The idea of combining style and quality unites customers of completely different ages and statuses.

The monogram, formed from the first letters of the phrase, symbolizes the company’s vibrant character. The logo can be used in color or in white, taking on an extravagant or more classic look.

Change and stay true to yourself, experiment, keep up with the most significant beauty innovations — the new Yes 2 Beauty logo has become a symbol of self-love, quality, and beauty.

The monogram, formed from the first letters of the phrase, symbolizes the company’s vibrant character. The logo can be used in color or in white, taking on an extravagant or more classic look.

Change and stay true to yourself, experiment, keep up with the most significant beauty innovations — the new Yes 2 Beauty logo has become a symbol of self-love, quality, and beauty.

Yes 2 beauty — salons offering a wide range of services in various areas of the beauty industry. The logo’s flexibility made it possible to take this into account.

This led to the creation of separate logos for different areas:
Yes 2 men, Yes 2 kids, Yes 2 style.

We developed printed materials in bright, trendy colors for the salon chain. Business cards, ribbons, bags, and gift certificates reflect the brand’s mood, while the aesthetic sign and designer sticker on the glass entrance immerse customers in an atmosphere of style and beauty.