венторг
Development of a brand identity for a Russian engineering company. Ventorg designs engineering projects and supplies industrial enterprises and socially significant facilities with equipment for ventilation systems and other engineering networks. The brand image should convey expertise and scale to both equipment manufacturers and customers of the company’s services.
When branding an engineering and technical enterprise, it is important to consider the following tasks:
— The brand identity should inspire confidence and reflect the image of a modern, ambitious company.
— Use design techniques that allow the company’s field of activity to be quickly understood.
— Brand character: open, enthusiastic about new challenges and large-scale solutions, an engineering expert.
When branding an engineering and technical enterprise, it is important to consider the following tasks:
— The brand identity should inspire confidence and reflect the image of a modern, ambitious company.
— Use design techniques that allow the company’s field of activity to be quickly understood.
— Brand character: open, enthusiastic about new challenges and large-scale solutions, an engineering expert.
Development of a brand identity with focused, associatively understandable references to the company’s activities.
Creation of an expert image corresponding to the business direction through the use of graphic solutions such as:
— Use of drawing elements in brand graphics;
— Deep, calm color scheme;
— Displaying the company’s intellectual potential in the overall mood of the brand identity;
— Development of a logo and brand mark that directly and associatively refer to working with ventilation equipment.
Creation of an expert image corresponding to the business direction through the use of graphic solutions such as:
— Use of drawing elements in brand graphics;
— Deep, calm color scheme;
— Displaying the company’s intellectual potential in the overall mood of the brand identity;
— Development of a logo and brand mark that directly and associatively refer to working with ventilation equipment.
objective
solution
The font part of the logo refers to the image of ventilation pipes. This effect is created by rounded corners along the outer contour, reminding of places where the tunnel changes direction.
Each letter of the logo is inscribed in a perfect square. This, combined with the combination of vertical and horizontal lines, right angles, and the absence of curves, gives associations with the connections between lines in drawings and diagrams.
logo
The logo, based on a stylized image of a radial fan, has three variants: outlined, single-color, and gradient.
trademark
A gradient in the company’s brand colors serves as the background. Graphic lines imitating the movement of air masses in space are used on brand style media.
Drawing elements serve a decorative function and add technological efficiency and engineering precision to the concept. Metal textures, 3D elements, and branded icons are used to create a multi-layered, complex image.
graphics
