sarycheva
objective
Creating a brand identity in line with Evgeniya Sarycheva’s current brand positioning:
An active and memorable broker and realtor with a personal blog
on social media, whose communication with clients is based on sincerity, honesty, and professionalism.
Creation of visual communication that conveys the character and advantages of the company:
— expertise;
— ambition;
— honesty;
— originality;
— charisma.
An active and memorable broker and realtor with a personal blog
on social media, whose communication with clients is based on sincerity, honesty, and professionalism.
Creation of visual communication that conveys the character and advantages of the company:
— expertise;
— ambition;
— honesty;
— originality;
— charisma.
Building a visual image for Evgeniya Sarycheva’s personal brand by combining her personal qualities with her serious and responsible professional activities. The corporate style is adapted to both business documents and the selective audience of the digital space.
The brand identity conveys her strengths and character through:
— Clear, precise lettering in the logo;
— Distinctive, bold accents;
— A trendy color palette;
— Meaningful images.
The brand identity conveys her strengths and character through:
— Clear, precise lettering in the logo;
— Distinctive, bold accents;
— A trendy color palette;
— Meaningful images.
solution
The brand identity concept is based on the image of a unicorn. Trendy colors are woven into the mythical storyline. The meanings go back centuries to tell the story of the family name and emphasize the freedom-loving nature of the brand owner.
The font part of the logo is made in Latin letters. The serifs on the letters refer to the image of a horse. The ends of the letters S and C have hooves and horns. The detailed design of the font makes the logo unique and bold.
A woman riding a unicorn is an incredibly powerful and dynamic image. This is no longer a fairy tale, but rather a symbol of confidence, strength, and ambition, both for Evgenia herself and for her clients, who are not accustomed to resting on their achievements.
According to one version, the surname Sarychev comes from the Turkic word "sarych" — a farrier, a person who cares for horses. It was a respected and honorable profession in the 15th century. The sign is like a charm.
According to one version, the surname Sarychev comes from the Turkic word "sarych" — a farrier, a person who cares for horses. It was a respected and honorable profession in the 15th century. The sign is like a charm.
trademark
Inspired by the brutal horse theme, we created a signature graphic. The design of the logo refers to the engraving technique. It looks like a handmade, custom-made, high-quality product. The logo can be executed in different scales and on different media, conveying Evgenia’s serious and personal approach to each client and each deal.
Фирменный стиль
