gromova
objective
Redesign of Anna Gromova’s interior design agency brand. The company’s projects are distinguished by their expressive, vibrant character, thanks to a multifaceted color palette and original, literally handcrafted details. The personal approach is expressed in the delicate handwritten logo created when the agency was founded.
Since then, the company has strengthened its position in the market with its principles of a manufacturing approach and exclusive solutions. We are faced with the task of rethinking the brand’s image and offering it a brand new graphic identity.
Since then, the company has strengthened its position in the market with its principles of a manufacturing approach and exclusive solutions. We are faced with the task of rethinking the brand’s image and offering it a brand new graphic identity.
Creation of a multi-layered corporate identity based on a complex color palette and original illustrations. As part of the logo design process, we developed font and handwritten variations to emphasize the spontaneous, artistic nature of the brand.
In our work on the project, we integrate the developed graphics into the concept of author’s printing. Through attention to detail, we create an exceptional feeling of premium service and vivid emotions for the brand’s customers.
In our work on the project, we integrate the developed graphics into the concept of author’s printing. Through attention to detail, we create an exceptional feeling of premium service and vivid emotions for the brand’s customers.
solution
The artisanal, signature style of interior design conveys a variable logo. The font is based on the graphic rhythm set by the central letter M. The letters G and R are aligned optically to the right of it, and V and A to the left. The composition is completed by the letters O, which are in the same position relative to the center. The central horizontal axis is shifted to the top, and the corners of the inner letter space are rounded, like letter impressions in book printing — these graphic techniques refer to the craftsmanship of the artisan. As does the extension of the letter lines instead of the classic strict serifs.
While the font part of the logo gives a touch of craftsmanship, the capitalized version makes this idea loud and clear. It’s done in an autograph style: a bit messy but confident strokes that top off the project pages. Variations of the logo can be used separately or overlapped. The color and its unusual combinations also influence the viewer’s perception.
logo
The bureau’s projects are also marked by an artistic monogram created with a pen. It embodies expression, speed, and authorship. To find the right form, we picked up a pen and experimented with shapes by hand.
trademark
Color plays a key role in the concept. There is no conductor or first violin in this ensemble. Musicians take turns, drawing designers and clients into uncharted worlds. Shades can be chosen according to mood or changed depending on the season—forgotten, then remembered again and enjoyed upon reunion.
color palette
The expressive narrative is built on the interplay of color and graphics, scale and proportion of elements. The brand’s character is dynamic and free. Special attention is paid to premium printing on designer paper with embossing or contrasting foil stamping.
corporate identity
Original illustrations have a special place in the brand’s style. The styles are conventional—they're all the work of street artists who relish the beauty of life in the central squares of European capitals. Couples walk past them, swapping the stalls of local artisans for the boutiques of fashion houses.
Each illustration is an independent work with a strong emotional message. The author’s designs could form the basis for limited edition collections of printed materials, wallpaper, or textiles. And the image of the gramophone could become the mascot of the agency, headed by the vibrant and artistic Anna Gromova.
graphics
We have developed exclusive folders for the studio’s design projects. These are not just attractive accessories, but a quiet revolution in the branding industry. What seemed like a bold fantasy yesterday has now materialized and arrived at our office in the form of an elegant package.
You want to touch this masterpiece of printing: the premium fabric cover in deep ultramarine or purple-red wine color is so inviting. The subtle details make you want to look at them closely: the monumental architecture inside serves as a majestic backdrop for a whole garden of masterfully painted botanical illustrations. Bright, juicy, life-affirming. Everything that GROMOVA BURO loves.
Polygraphy
Imagine an album where each page is not just an image, but a portal to another reality. This is exactly how the new website for interior design studio GROMOVA BURO was intended. It is more than just a platform. It is a visual journey into the world of aesthetics. Here, projects unfold across the entire width of the monitor, like paintings in a gallery, allowing you to see every stroke, shade, and decorative element. Touch the screen of your smartphone and feel your fingers glide over the texture of wood, natural stone, freshly painted walls, and fabric.
website
Smooth scrolling gives the impression that you are manually flipping through a stack of sketches. To prevent you from accidentally skipping the one you want, there is a pause between them — the image freezes. If you need to get to the end of the page, the algorithms will sense this and the pause will not work. The studio’s logo is like a compass: it changes shades to match the atmosphere of the interior, but always remains visible. The publications section is a respite in the visual flow, where animation adds lightness to the strict headlines. The finale is a purple chord from the basement, rich and bold, like a brushstroke on canvas. Thanks to technical subtleties, the site breathes and flows, but remains complete — like a good interior where every detail is in its place.
TECHNICAL FEATURES
